Amazon Interview Coach

More than 150k watch my YouTube videos each month and some ask me to help them with their Amazon1 Interview.


The 14 Leadership Principles

I made this diagram in 2017, while researching about leadership principles at leading businesses. It is the most popular diagram about Amazon's Principles.

1 myCoaching “philosophy”
3  {
4    "Click": {
5      "have an answer for any question",
6      "and a leadership principle",
7    }
8    "Answer": {
9      "stories": "at least 5 for senior roles",
10      "concise answers": "1 - 2 minutes",
10      "positive": "always end your answer on a high",
11    }
12    "Follow up questions": { 
14      "practice": "role playing",
14      "bar raiser": "stay cool",
15    }
16  }
the service

Quick tip: how do you prepare?

Many options, let me tell you about an interesting differentiator: successful candidates value their and others' time. They use the Internet as an opportunity to save time instead of a time sink; it is not by accident that pen and paper is the most underestimated trend in learning today.

Most common mistake?

Confirmation bias. When you prepare without prior experience in behavioral interviewing, with little or no feedback, and you think you're doing great.


“I want to say thank you so much for the videos about Amazon interview preps! I was preparing my onsite interview for Amazon and bumped into your videos which was super insightful! All the advice and suggestion was so insightful which helped me to nail the onsite interview and eventually got the offer from Amazon! ”

Jocelyn Xiao, New York

Inside the machine

Insight. Analyzed 20000+ feedbacks about the Amazon Interview for frequently asked questions and other interesting patterns during interviews by role, location and core competencies.

Guidance. I can help you to communicate using the 14 Leadership Principles and provide you with sample answers tailored to your role and for each of the 14 Leadership Principles.

Role-play. Training with tips and tricks for both junior and senior roles. Strategies to help you drive the conversation and mistakes to avoid. 100+ people coached.


Based on my own research and feedback from successful candidates.

One-on-one video coaching

One coaching session, tailored to your specific needs, the role that you are applying for and your CV.

  • You are
    1. considering a multi-hour training program for the loop
    2. looking for feedback on your behavioral interviewing skills
    3. need feedback about your writing assignment or presentation
  • How does it work? We'll do a one hour Q&A / role-play session. Prior to that, I will review your CV for strengths and weaknesses and the job description for core competencies.
One-on-one video coaching

The number one regret candidates have after the loop is they could could have tuned up their interviewing skills a bit more. Role-play is important.

  • Who is this for? Candidates preparing for the loop.
  • How does it work? I will review your job description for insight about your role, then we'll work together to tune up your behavioral interviewing skills.
  • Included is support by email and reactive feedback on your answers through Google Docs.
One-on-one video coaching

Do you really want to become good at behavioral interviewing? The training includes advice on how to prepare, support by email & phone with a generous amout of role-play.

  • Who is this for? Candidates preparing for the loop who want to make the most of their time invested in the process.
  • How does it work? We'll find the best approach to prepare for your role and then I'll provide you with content to help you prepare; advanced tricks about behavioral interviewing.
  • Special content and support.